Last updated: 29 May 2026
This Cookie Policy explains how Palmer Bookmaking Pty Ltd (ABN 89 154 794 411), operator of PAIMERBETT at paimerbett.com, uses cookies and similar tracking technologies when you visit our website. It should be read together with our Privacy Policy.
1. What cookies are
Cookies are small text files that a website stores on your device (computer, phone or tablet) when you visit. They help websites work correctly, remember your preferences and provide information about how the site is used. Similar technologies — such as pixel tags, web beacons and local storage — may also be used for comparable purposes; this policy covers all of them.
2. Why we use them
We use cookies to:
- Remember that you have confirmed you are 18 years or older.
- Store your cookie preferences so we honour your choices.
- With your consent, measure the performance of our Google Ads advertising and show our ads to people who have shown an interest in our services (Marketing cookies — see Section 5).
We do not currently run any analytics cookies. The only Marketing cookies we use are Google Ads cookies, and they load only after you opt in through the consent banner; until then nothing in the Marketing category loads. We do not sell your data to any third party, and we do not target anyone who has self-excluded from gambling services.
3. Categories we use
We group cookies into three categories based on their purpose:
| Category | Description | Your choice |
|---|---|---|
| Essential | Strictly necessary for the website to function. They enable core features such as security, session management, age verification and your saved consent preferences. The site cannot work properly without them. | Always active — cannot be disabled. |
| Analytics | Help us understand how visitors interact with the site — which pages are visited, how long sessions last, and where errors occur. All data is aggregated and used only to improve the site. No individual user is identified. | Off by default — not currently in use. Would activate only with your consent. |
| Marketing | Used to measure the effectiveness of our Google Ads campaigns and to show relevant ads to people who have expressed an interest in our services. We do not use these to target people who have self-excluded from gambling services. | Off by default — Google Ads cookies activate only with your consent. |
4. Our cookies (first-party)
These cookies are set directly by PAIMERBETT on the paimerbett.com domain:
| Cookie name | Purpose | Category | Duration |
|---|---|---|---|
pb_age |
Records that you have confirmed you are 18 years or older, so the age-gate does not re-appear on every visit. | Essential | 12 months |
pb_consent |
Stores your cookie preferences (accepted, rejected, or per-category choices) so we honour them on subsequent visits without showing the banner again. | Essential | 6 months |
| These are the only cookies PAIMERBETT sets directly. We do not set any first-party Analytics or Marketing cookies — the only Marketing cookies are the third-party Google Ads cookies listed in Section 5, which load only after you opt in. | |||
5. Third-party cookies
The only third-party cookies we use are Google Ads cookies, set by Google to measure the performance of our advertising and to show our ads to people who have shown an interest in our services. They are categorised as Marketing cookies and load only after you opt in through our consent banner. We do not control these cookies; Google's own privacy and cookie policy governs them, and we do not use them to target anyone who has self-excluded from gambling services.
| Cookie | Set by | Purpose | Category | Duration |
|---|---|---|---|---|
_gcl_au |
Google Ads (google.com) | Conversion linker — attributes ad clicks that lead to a sign-up so we can measure ad performance. | Marketing | Up to 90 days |
IDE |
Google Ads (doubleclick.net) | Used by Google to deliver and measure ads, and to limit how often you see them. | Marketing | Up to 13 months |
test_cookie |
Google Ads (doubleclick.net) | Checks whether your browser supports cookies before ad cookies are set. | Marketing | Up to 15 minutes |
You can opt out of Google Ads personalisation at adssettings.google.com, or read more in Google's advertising policy. These cookies are not loaded unless you accept Marketing cookies in our consent banner.
6. Your consent & choices
Cookie banner
When you first visit paimerbett.com, a cookie banner gives you three options:
- Accept all — records your consent to Essential, Analytics and Marketing cookies. Essential cookies run regardless; accepting Marketing loads our Google Ads cookies (Section 5). We do not currently run Analytics cookies, but your consent is honoured if we add them later.
- Reject non-essential — only Essential cookies are active.
- Manage — opens a panel where you can enable or disable Analytics and Marketing cookies independently.
Your choice is saved in the pb_consent cookie for 6 months. Essential cookies are always
active regardless of your choice, as the site cannot function without them.
Changing your preferences
You can withdraw or change your consent at any time by:
- Clearing cookies for paimerbett.com in your browser settings and reloading the page — the consent banner will reappear.
- Using your browser's built-in cookie management tools (see Section 7 below).
Opt-out tools
You may also limit interest-based advertising cookies across many websites using:
- Your Online Choices (AU) — industry opt-out tool for online behavioural advertising.
- NAI opt-out — Network Advertising Initiative opt-out tool.
Note that opting out through these tools does not remove all cookies — essential cookies required for the site to function will remain active.
7. Browser & device settings
Most browsers allow you to view, delete and block cookies through their settings. Guidance for common browsers:
Please note that blocking essential cookies will affect your ability to use PAIMERBETT — for example, your age confirmation and cookie choices will not be remembered, so those prompts will reappear on every visit.
8. Changes to this policy
We may update this Cookie Policy when we add new features, change our technology partners, or in response to regulatory changes. The "last updated" date at the top of this page always shows the most recent version. If we make material changes, we will show a new consent banner so you can review and re-confirm your preferences.
9. Contact us
If you have questions about our use of cookies or this policy, contact us at:
- Email: support@paimerbett.com
- Post: Palmer Bookmaking Pty Ltd, C/- Canterbury Raceway, 98 King Street, Canterbury NSW 2193
Privacy concerns may also be raised with our Privacy Officer (see our Privacy Policy) or with the Office of the Australian Information Commissioner at oaic.gov.au.
Operated by Palmer Bookmaking Pty Ltd · Licence 5521/2023/WB · Liquor & Gaming NSW.